*Disclaimer: This is satirical, but also true and culturally relevant.
Mason jars have been used since 1858 to hold a variety of objects and substances. This post is not about that, it’s about something else.
It was 2007 and I had just to moved to Prospect Heights, Brooklyn. My roommate at the time, a lovely hipster boy scout of sorts (also an engineer), kept all of our spices in mason jars; which were stored on a shelf he hand made from reclaimed barn wood, back when that was a novel idea.
Although this clever roommate was not the first person to use mason jars for functional/decorative purposes, I would argue that this time period, about 10 years ago, was the beginning of the end. Since then, mason jars have been exploited and taken advantage of; sold out to the masses. It’s official, and you heard it here first (maybe?): mason jars are over.
Back when neighborhoods like Prospect Heights were still in gentrification mode, mason jars signified a sense of belonging among young Brooklynites looking for cafes in which to write blogs, even though blogs were kind of over (as I sit here writing one). You walked into a restaurant and saw mason jars, tin ceilings, and vintage art and you were home– amongst your own! The sense of oneness with the world elated these kindred spirits in ways too difficult to describe here (myself included!). Since that time, the decor in Brooklyn (and basically everywhere that wants to be hip) has become saturated with mason jars, and that is an understatement.
It’s simple, folks: I call on us all to replace the mason jar with something new and interesting– perhaps just a regular glass. It’s gone too far.
We can all do better. I promise that you can have a rustic wedding without one mason jar; a cafe with amazing coffee sans jar; a vegan restaurant…the possibilities are endless! If we come together, putting forth our collective creativity, I know we can solve this problem. Next time you sit down to eat at your favorite neighborhood spot, and take that first sip of water from a mason jar, ask yourself: “Is this really necessary?”